What Is Google AdWords? Keywords Planner, Benefits & Strategies

Google AdWords is an online advertising service that allows businesses to place ads on Google’s search engine and other Google-affiliated websites. AdWords allows businesses to set a budget for their advertising and only pay when someone clicks on their ad.

Digital ads are the key to success for an online business in this new era of technology & eCommerce. Google AdWords is facilitating many companies in this sense.

A few years ago, there was a huge trend of traditional ads like advertisements through TV, News Papers, and billboards. The main purpose of all kinds of advertisements was to boost the business and increase sales of particular products. All brands and businesses used to help their business through these traditional ads.

Evaluation of Advertisement Strategies  

With the passage of time, technology evolved and due to this evolution, everything changed. After the pandemic of covid-19, the whole scenario entirely changed and a lot of businesses shifted towards eCommerce or e-business. When businesses moved to the internet in a huge amount in the last two years then why will their advertisement remain old or traditional?

That is why there is new terminology introduced in the digital world and that is called digital marketing. The term digital marketing is not new in the market but this term got famous in the era of the recent pandemic because businesses moved on the internet, so it was very necessary to promote them on the internet instead of TV, Radio, or News Papers. This was the reason that people learned this skill, especially in the last two or three years.

Digital marketing is not a single term or field. It is a parent terminology and other terminologies like social media marketing, sponsor blog posts, and Google AdWords are the child branches of digital marketing.

What are Google AdWords or Google Ads?

Google AdWords is a digital marketing service of Google and a lot of businesses are using this service to promote their businesses all around the world. A lot of businesses got success by using this service of Google and many businesses are still promoting their businesses through google ads or google AdWords.

This is a very amazing and technical service of google. People run ad campaigns on Google and benefit from it. The system works on keywords based. For the research of keywords to run an ad on google, it also provides a free tool to use. By using this tool you can easily find the keywords related to your business. The name of this tool is Google Keywords Planner.

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What Is Google Keywords Planner?

Google Keywords Planner is a free keyword research tool provided by Google to run ads on it. By using this tool, you can easily do research about the keywords related to your business. This amazing tool provides the following cool features:

  1. Keywords stats
  2. Targeted country-based research
  3. Average monthly searches
  4. Three months change(percentage based)
  5. YoY change
  6. Competition of keyword
  7. And many more

By using this data, you can easily make decisions about the keywords of your ad. It means, which keyword you will use to get success in minimum time. The success of your ads will determine the success of your business and ultimately it determines your success.

So, you can use this free-of-cost tool of google to run any ad of your business on google. It will boost your business and can play an important role in the success of your business. 

Benefits of Google AdWords

Benefits of Google AdWords

Google AdWords is an advertisement service of Google. It can accelerate the growth of your business 100 times if you use it in a proper way. By using the Google AdWords service, you can get the following benefits.

  • You can accelerate the growth rate of your business
  • By using google AdWords, your website will show on the first links during searching for anything related to your business
  • You can use the amazing free tools of google for the research of keywords and analysis of competition corresponding to your keyword
  • You can run advertisements for the business and its products in specific areas. This area may be country-wide (Specific cities of a country) or it may be worldwide (Specific country in the world or planet earth)
  • It will you to increase the traffic of your website or eCommerce store and with rich content and products you can convert those visitors into your customers
  • When you run an ad on google AdWords, you pay according to per click on your ad. It means if nobody clicks on your brand’s ad you will not be charged. When someone clicks on your ad then google cuts the amount or charges. 
  • You can save your time and money by using google AdWords because google is the largest search engine, so everybody comes to this platform for any search due to this large community of google you can show your ad or promote your brand in front of many people, in this way you will save time. You need to pay clicks based so that you can save your money with this fantastic feature
  • Moreover, you can promote your brand or business all around the world and you can convey your message the long distances(You are a citizen of the United States of America but you can promote your business in Europe, Asia, Africa, etc)
  • You can show your ads only to the relevant people and save your and others’ time using google AdWords.

These were a few benefits of Google AdWords and there are many more benefits that you explore by using this service of Google. Services are basically opportunities and by playing in a smart way you can avail these opportunities and we better one opportunity brings a lot of opportunities with it, if you miss one ultimately you will miss all others.

So, don’t waste your time and money on useless stuff. Use the best services around the world and open an amazing door of blessings and opportunities for you. This will help you not only in your business growth but also in your personal growth.


Google AdWords is a type of digital marketing and it is provided by Google. By using this advertisement service of google you can promote your business in your desired areas around the world. Google also provides free keyword research tools and by using it you can improve the accuracy of your target. Use Google AdWords to promote your business. It will provide you with a lot of benefits.

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Sathish Jadhav
Sathish Jadhav

Meet Sathish Jadhav, a Dubai-based Freelance Digital Marketer offering top-notch web design, SEO, PPC, and social media marketing services. With a strong background in digital marketing, Sathish delivers exceptional results, helping businesses succeed online and surpass their competition. Unlock your online potential and connect with him today.

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