10 Cheap Email Marketing Tools & Software of 2023

Are you looking for the best cheap email marketing tool to take your business to the next level? Because email marketing is a powerful way of connecting with customers and growing your business. But with so many options available, it can be tough to know which email marketing tools are the best for your needs.

This article will look at some of the best cheap email marketing services available and what makes each one unique. Whether you’re looking for a simple way to send emails or a more complex solution for managing your email list, you’ll find the right tool.

What is an email marketing tool?

Email marketing tools are software programs that help businesses automate and streamline the process of sending mass emails. It typically includes many features, such as creating and managing email lists, designing and building email templates, sending and tracking email campaigns, automation, and reporting.

Affordable Email Marketing tools

Top 10 Affordable Email Marketing Tools

  1. AWeber: AWeber features an intuitive interface, high deliverability rates, and comprehensive automation features. It integrates with popular platforms like WordPress and Shopify.
  2. Sender: Sender offers a user-friendly interface, a drag-and-drop editor, advanced automation features, and affordable pricing plans. It has robust tracking and reporting capabilities.
  3. SendGrid: SendGrid offers high deliverability rates, advanced analytics, and scalable infrastructure. It’s known for its reliable API and flexible pricing plans.
  4. Sendinblue: Sendinblue provides a user-friendly interface, marketing automation tools, and a drag-and-drop email editor. It also offers integrated SMS marketing capabilities.
  5. Constant Contact offers customizable email templates, a drag-and-drop editor, and excellent customer support. It includes advanced features like event management and surveys.
  6. GetResponse: GetResponse offers marketing automation, advanced segmentation, and a landing page builder. It provides A/B testing and integrates with popular e-commerce platforms.
  7. Drip Email Marketing: Drip Email Marketing focuses on powerful automation, advanced segmentation, and integration with e-commerce platforms and CRMs. It has a user-friendly visual workflow builder.
  8. ConvertKit: ConvertKit is designed for creators and bloggers, offering an easy-to-use visual automation editor, customizable forms, and simplified subscriber management.
  9. Cakemail: Cakemail provides an affordable solution with a simple interface, a drag-and-drop editor, and robust tracking and reporting features. It integrates with popular e-commerce platforms.
  10. ActiveCampaign: ActiveCampaign stands out with its robust marketing automation, advanced segmentation, CRM integration, and high deliverability rates. It offers extensive integrations with third-party tools.

These descriptions provide a brief overview of the key features and strengths of each tool, helping you understand its main highlights and functionalities.

1. AWeber (Best Email Marketing Tool)

AWeber Best Email Marketing Tool

AWeber is one of the most popular email marketing platforms today. And for a good reason! AWeber has a long list of features that make it an excellent choice for businesses. We’ll take a look at the essential features of AWeber and the pros and cons of using the platform.

Pros and Cons Aweber Email Marketing

Intuitive user interface with a simple drag-and-drop email builder.Pricing plans can be relatively expensive, especially for businesses with larger subscriber lists.
Excellent deliverability rates ensure high email success rates.Some users find the email editor to be less flexible compared to other tools.
Comprehensive automation features allow for targeted campaigns.Limited template selection compared to competitors.
Provides extensive educational resources and tutorials for beginners.
Integration with popular platforms like WordPress and Shopify.
AWeber: Free email marketing and landing pages

2. Sender

Sender Email Marketing Tool

You might not have heard of Sender yet, but this email marketing tool quickly makes a name in the industry. Here’s what you need to know about Sender:

  1. The sender is one of the most user-friendly email marketing tools. It’s easy to set up and use, even for beginners.
  2. Sender offers various features, including autoresponders, customizable templates, and sophisticated tracking tools.
  3. Sender integrates with many popular email providers, making it easy to use even if you’re not a tech expert.
  4. Sender’s pricing is very competitive, especially for its features.
  5. Sender offers excellent customer support, so you can always get help if you need it.

Sender Pros

  • Offers a user-friendly interface for creating and sending emails.
  • Provides a drag-and-drop editor with a variety of customizable templates.
  • Advanced automation features for creating personalized campaigns.
  • Affordable pricing plans, including a free plan option.
  • Robust tracking and reporting capabilities.

Sender Cons

  • Some users report occasional deliverability issues.
  • Advanced features may require technical expertise to set up.
  • Customer support response times may vary.

Overall, Sender is an excellent choice for anyone

3. SendGrid

SendGrid Email Marketing Tool

SendGrid is a tool that focuses on making your email marketing much simpler and better. Most of the best cheap email marketing services won’t allow you to make more customizes in the free plan. However, that’s not the case when it comes to SendGrid.

Even if you opt for the free plan, it allows you to make a ton of customizations. If you are looking for an email service in which you can take more control over the emails and the entire process, SendGrid would be the choice for you.

  • It has a drag-and-drop tool and a pure HTML tool to create emails.
  • You can also import the templates directly from their template library.
  • If nothing goes right n this, you can also build customized workflows with it.

SendGrid Pros

  • High deliverability rates ensure that your emails reach the recipient’s inbox.
  • Advanced email analytics and reporting provide valuable insights into email performance.
  • The scalable infrastructure allows for sending large volumes of emails.
  • Provides a reliable API for easy integration with other applications.
  • Offers flexible pricing plans based on your email volume.

SendGrid Cons

  • The user interface can be overwhelming for beginners.
  • Some advanced features may require technical knowledge to set up.
  • Limited customer support options, especially for free plan users.

4. SendIinBlue

SendIinBlue Cheap Email Marketing Tool

If you’re looking for a powerful and easy-to-use marketing automation tool, you should check SendinBlue. This blog post will go over five of our favorite features of SendinBlue and what makes it such an excellent tool for small businesses.

One of our favorite things about SendinBlue is incredibly easy to use. The interface is very impulsive and user-friendly, so you’ll be up and running.

Another great feature of SendinBlue is that it offers a wide range of features, including email marketing, SMS marketing, and even live chat. You can use SendinBlue to reach your customers through various channels, making it a very versatile tool.

Sendinblue Pros

  • A User-friendly interface makes it easy to create and send professional-looking emails.
  • Offers a comprehensive set of marketing automation tools.
  • Provides a drag-and-drop email editor for creating visually appealing emails.
  • Affordable pricing plans with a generous free plan option.
  • Integrated SMS marketing capabilities.

Sendinblue Cons

  • Some users report occasional deliverability issues.
  • Advanced automation features may require technical expertise to set up.
  • Template libraries could benefit from more diverse options.

Read More: 7 Email Marketing Tips

5. Constant Contact

Constant Contact Email Marketing Tool

Constant Contact is one of the largest and most popular best email marketing service providers globally. They offer a wide range of features and options that allow businesses of all sizes to create and send professional-looking email campaigns. This blog post will look at the essential features that Constant Contact offers and some of the pros and cons of using their service.

Features of Constant Contact

  1. User-Friendly Interface: Constant Contact’s interface design is easy to use, even for those with limited experience with email marketing. There are many templates to choose from, and you can easily drag and drop content into your campaign.
  2. Email List Management: Constant Contact makes it easy to manage your email list, with tools to segment your list, add and remove subscribers, and import and export contacts.
  3. Campaign Scheduling: With Constant Contact, you can schedule your email campaigns to be sent later. This is a critical way to ensure that your campaigns go out when your subscribers are most likely to be checking their email.
  4. A/B Testing: A/B testing is a great way to test different subject lines and content and send times to see what gets the best results. Constant Contact makes it easy to set up and track your A/B tests.
  5. Email Automation: Constant Contact’s email automation features allow you to send triggered emails based on subscriber behavior, such as welcome emails, cart abandonment emails, and purchase confirmation emails.
  6. Triggered Messages: Triggered messages are a great way to send highly-targeted emails to your subscribers. With Constant Contact, you can set up triggered messages based on subscriber behavior, such as welcome emails, cart abandonment emails, and purchase confirmation emails.
  7. Reporting and Analytics: Constant Contact provides detailed reports and analytics on your email campaigns to see how your campaigns are performing and make improvements as needed.
  8. Spam Testing: The spam testing tool allows you to test your campaign to see if it will trigger spam filters. This is a great way to ensure that your campaign reaches your subscribers’ inboxes.
  9. Social Media Integration: With Constant Contact, you can easily integrate your email campaigns with your social media accounts. This allows you to share your campaigns with your followers and increase your reach.
  10. Affordable Pricing: Constant Contact offers a variety of pricing plans to fit your budget and needs. Their plans start at just $20/month, making them one of the cheapest email marketing service providers.

Pros & Cons Constant Contact

Offers a wide range of customizable email templates.Pricing plans can be expensive for businesses with larger contact lists.
Provides an easy-to-use drag-and-drop editor for creating visually appealing emails.Automation capabilities are limited compared to some other tools.
Excellent customer support through phone, chat, and email.Some users find the reporting and analytics features to be lacking in depth.
Advanced features like event management and surveys are included.
Integration with various e-commerce platforms.

6. GetResponse

GetResponse Automated Email Marketing

GetResponse is one of the best email marketing software that helps businesses automate their email marketing efforts. It packs features that help companies save time and money while still creating beautiful and effective email campaigns. Here are some of the best features of GetResponse:

  1. Automated Email Marketing: With GetResponse, businesses can set up automated email marketing campaigns to save them time and money.
  2. Beautiful Email Templates: GetResponse comes with over 500 beautiful email templates that businesses can use to create stunning email campaigns.
  3. Effective Email Marketing Strategies: GetResponse provides businesses with effective email marketing strategies that they can use to increase their sales and conversions.
  4. Affordable Pricing: GetResponse is one of the cheap email marketing software solutions.
  5. Excellent Customer Support: GetResponse offers superior customer support to help businesses with any questions or issues they may have.

Pros & Cons GetResponse

Offers a comprehensive set of marketing automation features.Pricing plans can be costly, particularly for businesses with larger subscriber lists.
Advanced segmentation capabilities for precise targeting.Some users find the user interface to be slightly complex and overwhelming.
Provides a landing page builder and webinar hosting features.Email deliverability rates could be improved.
A/B testing functionality for optimizing email campaigns.
Integration with popular e-commerce platforms.

7. Drip Email Marketing (Best for Small Businesses)

Drip Email Marketing (Best for Small Business)

Drip is a great email marketing tool for small businesses. It has all of the features you need to get started, and it’s very affordable.

Here are significant features of Drip:

  1. Drip is very easy to use. You can make beautiful emails without any design experience.
  2. Drip has excellent automation features. You can transmit automated emails based on customer behavior.
  3. Drip integrates with many other platforms. You can connect Drip to your eCommerce platform, CRM, or accounting software.
  4. Drip offers excellent customer support. If you have any queries, you can always reach out to their team.
  5. Drip has a free trial. You can access all of the features before committing to a paid plan.

Pros & Cons Drip Email Marketing

Powerful marketing automation capabilities for creating complex customer journeys.Pricing plans can be expensive compared to other tools.
Advanced segmentation and personalization options.The learning curve can be steep for beginners.
Integration with popular e-commerce platforms and CRMs.Limited template selection for creating emails.
User-friendly visual workflow builder.
Excellent customer support through live chat and email.

The only downside of Drip is that it doesn’t have as many features as some of the other email marketing tools on the market. But, for most small businesses, Drip has everything you need to get started with email marketing.

8. ConvertKit

ConvertKit Email Marketing Software

Now, most people would be looking for a marketing service that is best for the bloggers and the professionals out there. It includes all the professionals including digital marketers or authors. You can use ConvertKit as it provides many features that are useful for bloggers and authors out there. It provides content upgrades that are best for bloggers.

Do you see some blogs where you get a popup saying “Get X book for free, just enter your email”?

When you enter your email address here, the book will be delivered to you via email. These are called content upgrades. Being a blogger or author, you will need this in many places. It converts the greatest number of visitors into your customers. Therefore, ConvertKit is recommended for all people.

ConvertKit Pros

  • Designed specifically for creators and bloggers, with features tailored to their needs.
  • Easy-to-use visual automation editor for setting up email sequences.
  • Provides customizable opt-in forms and landing pages.
  • Simplified subscriber management and segmentation options.
  • Excellent customer support and educational resources.

ConvertKit Cons

  • Pricing plans can be relatively high compared to other tools.
  • Limited email template selection.
  • Some users find the reporting and analytics features to be basic.

9. Cakemail

Cakemail Email Marketing Tool

We already discussed the best email marketing services for small businesses but what about the people who can’t afford them?

Well, Cakemail is for people who are running a small business or have just started a small business. If you don’t have a budget to go with the other marketing services, Cakemail is your rescuer. Cakemail provides all the major features you’ll need to run a small business with affordable pricing options.

You can create and make your awesome emails easily from scratch or you can use one of the readymade templates to build it.

  • Either way, it will be easier for you to create emails.
  • You can also create your templates and save them for further you.
  • Moreover, you can also send emails to a targeted group of people.
  • It will also help you in sending personal emails.

Cakemail Pros

  • Affordable pricing plans are suitable for small businesses and startups.
  • The simple and intuitive user interface for easy email creation.
  • Provides a drag-and-drop email editor and customizable templates.
  • Offers robust tracking and reporting features.
  • Integration with popular e-commerce platforms.

Cakemail Cons

  • Limited marketing automation capabilities compared to some competitors.
  • Advanced features may be lacking for more sophisticated

10. ActiveCampaign

ActiveCampaign is a top email marketing and automation tool that can help businesses of all sizes grow their customer base and increase sales. Here are five reasons why ActiveCampaign is worth considering for your business:

  • ActiveCampaign is easy to use
  • ActiveCampaign offers a wide range of features
  • ActiveCampaign is affordable
  • ActiveCampaign integrates with a variety of third-party applications
  • ActiveCampaign has an excellent customer support

ActiveCampaign Pros

  • Robust marketing automation capabilities with a visual automation builder.
  • Advanced segmentation and personalization options for targeted campaigns.
  • Offers CRM integration for streamlined customer management.
  • Excellent deliverability rates ensure high email success rates.
  • Extensive integrations with popular third-party tools.

ActiveCampaign Cons

  • Pricing plans can be higher compared to some other tools.
  • The learning curve can be steep for beginners.
  • Limited template selection for creating emails.

Conclusion Cheap Email Marketing Tools

After comparing and contrasting the different email marketing tools, it is evident that there is no one all-in-one.

However, depending on your specific needs and goals, which are the cheap & affordable email marketing tools, some devices may better suit you than others. It is essential to carefully consider your options and choose the tool that will work best for you and your business.

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Sathish Jadhav
Sathish Jadhav

Meet Sathish Jadhav, a Dubai-based Freelance Digital Marketer offering top-notch web design, SEO, PPC, and social media marketing services. With a strong background in digital marketing, Sathish delivers exceptional results, helping businesses succeed online and surpass their competition. Unlock your online potential and connect with him today.

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